Essay on “The Customer is Always Right” - 888 Words

Whether you are communicating with a customer service representative in person or over the phone, the term â€Å"the customer is always right,† has lost its meaning. It once served as the guiding principle for dealing with customer inquiries and complaints. Though it did not literally mean the customer was right and the company was wrong, it kept civil the interaction between company representatives and consumers of goods and services by compelling the representatives to see the issue from the customer’s perspective. .Hiring Practices Your customers judge your business by the people you hire to work for you. From the sales person behind the counter, to the cook in the kitchen, you must do your hiring with your customers in mind. In addition†¦show more content†¦If you run your business like a relay race, some positions readily lend themselves to several hands on the wheel. However, positions of responsibility require one person to see the job through from start to finish—one person capable of taking responsibility for the outcome rather than several, each denying culpability in the event of a glitch. Part time employees sometimes lack initiative because they view their positions as not having much value. They do not make the same investment in the job as do full time employees receiving benefits. .Training Inadequate training by employers does not provide the tools necessary for competent job performance. Previous experience is helpful, but you expect your employees to work according to the practices instituted by your company, not someone else’s business establishment. Have a written job description for each position in your company. Include in the description exactly how you expect your employees to interact with your customers and make compliance with your policies mandatory. .Avoid Sabotage Companies with a constant turnover of low-salaried part-timers or large businesses lacking competent supervisory personnel to oversee operations, leave themselves open to intentional or unintentional sabotage. Underpaid and undervalued employees, especially when unsupervised, lack any sense of obligation to their employer. They often demonstrateShow MoreRelatedIs the Customer â€Å"Always Right†?975 Words   |  4 PagesIs The Customer â€Å"Always Right†? Abstract The customer is always right. It is the merchant’s wealth to safeguard the interests of customers. Many sellers think that some the customer is unreasonable and vulgar. Customer is always right for three reasons. First, the customer is always right is not the criterion of distinguished between right and wrong but is the criteria of the service work because the focus of the work is how to help customers make the right choices, and how to provideRead MoreCustomer Is Always Right2628 Words   |  11 Pageskeeness to put customers first Important to reach a business’s objectives and goals Customer is the main source of revenue Important to follow the policy in order to retain customers To retain company’s image and reputation Avoid bad public relation Avoid customer desertion Avoid law suits Leads to higher profitability 10.Satisfied and happy customers will promote your products or services 11.Having your customers as ambassadors helpRead MoreCustomer Is Not Always Right13057 Words   |  53 PagesAn Analysis on How to Handle Dysfunctional Customers And how they affect on Food Servers in selected Restaurants at Eastwood City ------------------------------------------------- A Method of Research and Thesis Paper Presented to the Faculty of the Hotel and Restaurant Management Arellano University - Pasig ------------------------------------------------- In Partial Fulfilment of the Requirement for the Degree in Bachelor of Science in Hotel and Restaurant Management PresentedRead MoreBuilding Relationships With Customers Is The Concept Of The Customer Is Always Right1583 Words   |  7 Pagesrelationships with customers is the concept of â€Å"the customer is always right.† As stated by Schewe and Hiam, this is much easier to preach than to actually practice this concept entirely. â€Å"Critical events in which customers are either attracted or repelled are where we all show our true convictions—and where it is clear whether we truly believe the customer is always right (Hiam, 1992).† Implementing this type of strategy can take time, but successfully creates a lasting relationship with customers even whenRead MoreClassification of Restaurant Customers Essay772 Words   |  4 PagesRestaurant Customers At some point in your life you will earn the responsibilities of server. A majority of you will spend your time serving customers in a restaurant setting, where you may be more commonly known as a waiter or waitress. Your customers belong to a special group of customers that can be broken down into five different types. These different types of customers each require an appropriate kind of service. The better you are at delivering the appropriate services the better serverRead MoreThe Rules Should Be Broken1339 Words   |  6 Pagesare perfectly fine and should remain constants as we do business, but what we’ve come to know as best-practices and rules of thumb should be re-evaluated to ensure that they aren’t just the right steps to take, but that they really deliver the right results we want. The one-size-fits-all expectation of how customer service is done is futile today. Achieving some more, something that matters today requires you to learn to tell your own story, step back and ask yourself what you have to offer and whatRead MoreMarketing Assignment839 Words   |  4 Pagesmaterials we offer and determine which are right for their needs. We are always available to assist our clients in choosing the right display and booth to represent the brand. Our goal is to work hand in hand with our customers to understand their specific requirements, as no one knows better what their company needs. Once we have this information, finding or creating the right product becomes a much easier task. We strive to exceed the expectations of our customers with every transaction we complete.Read MoreCustomer Service Skills854 Words   |  4 PagesCUSTOMER SERVICE SKILLS 09/26/2012 PRESENTED TO WENDY HORTON CUSTOMER SERVICE CLASS PREPARED BY TYNITRIA JOHNSON Customer service is a very important factor in today’s society. Customer is any relationship, conversation, or interaction an employee has with a customer. Good customer service is the key to a successful business. I learned some things out this class that are relevant to me. I can use them throughout my career. I interviewed three people, as following, for thisRead MoreHuman Rights Is A Human Right850 Words   |  4 Pagestheir human rights violated. Human rights range from the right of equality, to the right of marriage, to the right of adequate living and more. Anything humans being deserve is a human right. They can be as extreme as 805 million people living in poverty (Yahoo, Derrius Quarles) or as simple as not being allowed to speak about your religion in a restaurant. Human rights belong to everyone. Whether or not we think it is ethical, almost everyone at one point in their lives will have these rights violatedRead MoreExample Of Web View Solution1017 Words   |  5 Pagessurely take your business to the next level. The company mainly works on the two core agenda –‘Innovation’ and ‘Creativity’ that eventually helps to deliver outstanding customer service. That’s the main Reason; we have created a special place in IT and web d evelopment sector in short span of time. To stand on the expectation of our customers and clients, the team of Web View Solution works professionally as well as personally to offer effective and result-oriented solutions; and that too in quick time

John Steinbeck s Of Mice And Men - 1117 Words

A Path to Patience Quest stories are generally seen as physical tests of muscle and endurance. In an archetypal quest, the main character goes on a long and painful voyage, and conquers all fears in order to achieve the goal at the end. Literature describes quests in a slightly different way. Thomas Foster’s â€Å"How To Read Literature Like a Professor† describes how a quest has five general parts: a place to go, a person to go there, a reason to go there, challenges along the way, and a deeper meaning to the whole thing. John Steinbeck’s â€Å"Of Mice and Men† relates to Foster’s words. In the novella, George, the main character, is questing towards owning a farm with his mentally disabled friend, Lennie. The two men are a package deal. Lennie†¦show more content†¦The simple wording of this sentence justifies how the beginning of a quest is very basic and should be easy to pick up on. There is no deep, hidden meaning yet. The author is simply setting up the ir character to go on a journey. In â€Å"Of Mice and Men†, it is clear from the first chapter that George is questing towards owning a farm with Lennie. At the end of one of their conversations George says to Lennie â€Å"OK. Someday- we’re gonna get the jack together and we’re gonna have a little house and a couple of acres an’ a cow and some pigs†, to which Lennie responds with â€Å"An live off the fatta the lan!† (14). It is clear that George dreams of having his own land, and him and his partner are anticipating the day that the farm becomes a reality. The quest remains solely physical for now. A book is not a book without conflict, and the same applies to a quest. Challenges, along with trial and error, are necessary for the quester to have a true expedition. Dealing with Lennie’s antics often causes George to lose his patience, and when george loses his patience, everything breaks loose. He verbally abuses Lennie by yelling things like â€Å"Well, we ain’t got any... Whatever we ain’t got, that’s what you want. God a’mighty, if I was alone I could live so easy. I could go get a job an work no trouble† (11). Lennie is dead weight in George’s eyes, although he isn’t the only person who has seen George’s short

Technology and Mass Media Research

Question: To what extent are our ideas about the audience dependent on technology, and how are new technologies challenging traditional models of audience research? Use examples to substantiate your argument. Answer: The contemporary world of technology have revolutionized each and every aspect of living including the effect or say viral effect of mass media over the audience mass. Technology have paved paths for a brighter future for the mass media and communication by opening up various sources to disseminate information to a wider audience and to reach a greater mass of people (Morris, 19996). With a greater scope and reach, there are other factors which are influencing the ideas and ways of marketing targeting different sections of audience. Technology is a source and catalyst for innovation which is also impacting the way audience are perceiving or taking up the intended meaning of a mass media message. Metamorphosis is an integration or convergence of audience and technology (Nisbet, 2002) leading to more opportunities and better understanding of the meaning of the messages. The ideas and solutions are guided by introduction of new media that is providing the audience with an enhanced feeli ng of control, decoding power and an increased choice over what, when, how and why to choose. With these changes, marketing media shall be conceptually and analytically modulating and monitored. Media and audience, both have grown and evolved with technology. The trends of communication, accessibility, reach and availability, perception and prejudices (Neuman 1991), all have been affected by incoming contemporary technologies in the field of mass media communication and research.The new technologies being marked as new media have changed the meaning and research methodologies for the audience in reference to message delivery or sharing. The new technologies in the digital age are challenging the orthodox concepts and methodologies of audience research where audience were regarded as passive and as a singular entity with a particular shot of media message being interpreted in the same way for all inspite of personal views and suggestions. With incoming of digital age in the revolutionary new media, have brought about waves of awareness and sensibility in the audience giving an all together new aspect to audience research, segmentation and targeting forming a part of marketing strategies. By the means of traditional media comprising of limited mass media resources and a limited reach, it was observed that audience understood the message, content or meaning inside a particular information from the point of view of the one who created it or from the perspective of mass media generator. But, with advent of new media (Dunwoody, 1992) comprising of digital sources such as internet, ebooks, multimedia, augmented reality, DV Ds and many more such facilities, the enormity and volume of sources of messages of information of media have grown profoundly by outshining the available resources. The technology does have an influence over the audience, their presence, their attitudes and the way they perceive the information. Audience have become active and are able to decode the meaning out of the message transferred based over their evaluative skills and decoding powers. With the advancements in technology, the world have become advanced both in the terms of digital innovation and meaningful sensibility. Audience research have adopted the strategies of segmentation and targeting (Livingstone, 2003) based over different perceptions of a message transmitted by mass media based over personal choices, prejudices or understandings of audience. Therefore, different and special marketing strategies must be deployed in order to target audience with different views. With upcoming new technologies having plethora and abundance of resources for mass communication, the focus has been shifted from pushing the same message or in other words shooting the same bullet from the side of media to inject into audience (Croteau, 2013) towards targeting each of the customer or audience individually in reaction to giving regard to their personal opinions, choices, views, biases or prejudices related to the message. Technology is basically a social tool to change the meaning of being an active participant in the decision making for a particular message. Though this extensive use of technology and introductio n of new media in the form of digital innovation have made it possible to make information reach to a wider audience base, it also pays special attention over targeting very special subsets of audience having similar views. The traditional models of audience research considered audience being a singular object but now there are specialization based over age, culture, background, economy, views, beliefs etc. For example, promoting a product say simply an electric light can target children by making it customized for fun, can be targeted for youth as a study commodity or for elder people as an aid in darkness. Therefore, different people perceive the message differently leading to transitions in the research styles and tools. References Morris, M., Ogan, C. 1996, The Internet as mass medium,Journal of Computerà ¢Ã¢â€š ¬Ã‚ Mediated Communication, 1, no. 4. Nisbet, M. C., Scheufele, D. A., Shanahan, J., Moy, P., Brossard, D., Lewenstein, B. V. 2002, Knowledge, reservations, or promise? A media effects model for public perceptions of science and technology,Communication Research, 29, no. 5, pp. 584-608. Neuman, W. R. 1991,The future of the mass audience, Cambridge University Press. Dunwoody, S., Peters, H. P. 1992, Mass media coverage of technological and environmental risks: A survey of research in the United States and Germany,Public Understanding of Science, 1, no. 2, pp. 199-230. Livingstone, S. 2003, The Changing Nature of Audiences,A companion to media studies, 6, pp. 337. Croteau, D. R., Hoynes, W. D. 2013,Media/society: Industries, images, and audiences, Sage Publications.